GroupM Office

Since February 2012, all four agencies, members of the largest media group GroupM - Mindshare, Maxus, MEC and Mediacom - gathered together in one office for the first time since the start of their operations in Russia.

  • groupM-additional
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)
  • Офис компании Групп-М (Москва)

Client: GroupM
Business Center: MFC «Legenda Tsvetnogo»
Project Management: Turner & Townsend
General Contractor: (construction) RD Construction Management
Architecture Firm: Design project BDG architectures+design (London) (Clive Hall and Geoff Anderson) and working documentation (adaptation) BDGworkfutures Russia & CIS (Moscow) (Igor Tomyak, Olga Mitnik, Galina Lukyanova)
Engineering solutions: RD Construction Management
Total Area: 10 800 sq.m.
Design: July 2011 – January 2012
Construction: October 2011 – January 2012

Since February 2012, all four agencies, members of the largest media group GroupM — Mindshare, Maxus, MEC and Mediacom — have gathered in the same office for the first time since the beginning of their operations in Russia. The new office (MFC «Legenda Tsvetnogo» in the center of Moscow) provided its 800 employees a more comfortable working environment. Special design solutions have been developed, aiming on the one hand at unifying the styles of the offices in the companies, and on the other at preserving the individuality of each agency.

Offices of the holding companies are located on the second, third, fourth and fifth floors of the MFC «Legenda Tsvetnogo». Offices have individual entrance, meeting rooms, messes, recreation areas and other functional areas. A distinctive feature of the office design was not only to increase attention to the development of ergonomic and functional workplaces, but also to create comfortable communication areas: meeting rooms, recreation areas, cafeterias, etc.

The scope of activities of the group of companies (communications, media and advertising) was defined by the main fields of stylistic solutions: creativity, usability and brightness.

The individuality of each company helped to underscore the selected finishing materials, unusual built-in furniture (reception desks, mediabench, kitchen, booth) the original design of recreation areas and soft furnishings, the selection of which was carried out taking into account the company’s colors.

The reception was made of artificial stone with inserts of tinted glass. The mini-negotiation areas are soft compartments, where you can comfortably communicate on various topics. We made 8 kitchens and coffee bars with aprons of painted glass, they are all equipped with a zip taps.
1 month was allocated for the project, however well-coordinated work of all participants allowed to commission the project on time and with the proper quality.

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